Storytelling that pays.
Supporting marketing agencies in telling their client's story.
photo source: Tourism Media
Jill delivered exactly what I was looking for ahead of schedule. She provided diverse mix of creative concepts. She was professional, responding quickly (via messages & Zoom) and presented her ideas in an organized way. We iterated twice to further expand on the concepts which resonated most with our product. I highly recommend her! - Jon G.
Athenian recently helped my company with an important expert report for Federal Court. Outstanding quality and very responsive as we had a very small window of time to produce the product. Thanks Athenian! Highly recommend!
- Steven R.
What can good writing do for you?
8 out of 10
Read ONLY the Headline
That's right. Most won't read this paragraph. Aligning task, purpose, and audience is key in writing a good headline. There are some other tricks, too, such as promising the reader a benefit or offering news.
Recall of Ads with NEWS
On average, ads with news are recalled more by readers than those without. News can be the announcement of a new product or an improvement or a new use of an old product (Ogilvy).
MORE effective with CTA Headlines
Personalized Calls To Action work! Power your headlines with word-choice that inspires action.
Web Readers care about grammar/spelling
Quality of writing is important. The smallest mistakes can reflect poorly. Give yourself the polished writing that reflects well upon your business or organization.
"The more facts you tell,
the more you sell."
- Dr. Charles Edwards, after studying the results of advertising for retailers
Interested in collaborating on an upcoming project?
Do you have needs on your marketing team?
Feel free to reach out anytime to chat.
Contact Jill at Athenian